Abstract

CoachMe is an AI-powered feature in the VitalSource Bookshelf platform that transforms reading into an interactive ''learn by doing'' experience. By delivering formative questions aligned with textbook content, CoachMe leverages the well-established doer effect-the learning science principle that doing practice while reading enhances learning more than reading alone [1][2]. Our accompanying paper, ''Scaling the Doer Effect: A Replication Analysis Using AI-Generated Questions,'' provides the first replication of the doer effect using AI-generated questions in a natural classroom context [3]. Conducted in two semesters of a Cognitive Psychology course, the study compared the impact of different course policies on student engagement, found higher exam scores when AI-generated practice questions were completed at higher rates, and replicated the doer effect analysis with findings consistent with the literature [3][2][4]. This demonstration allows attendees to experience CoachMe from a student's perspective. Participants will engage with AI-generated questions alongside an OER textbook title, receive immediate feedback, and explore how implementation strategies (e.g., completion-based assignment) affect learning outcomes. The demo also highlights the implementation approaches available to instructors. Attendees will walk away with a deeper understanding of how learning science principles, when paired with scalable AI, can be embedded directly into textbooks to drive measurable improvements in student learning.